Design Benefits

The benefits of simple design

User benefits

• Load faster – less waiting
• Render faster – quicker reponsiveness
• Usually clearer, easier to scan
• Easier to navigate

Commercial benefits

• Are quicker to design (more profit)
• Quicker to build (more profit)
• Quicker to redesign (following client or user feedback – more profit)
• Require less server disk space and bandwidth (lower costs)
• Are easier to maintain (more profit)
• Are easier to make work on different platforms and browsers (more profit)

Designer benefits

• As well as all the money, all the above leave more time for creative thinking

How to design simply

It’s not as easy as it sounds. Creating simple designs takes courage, clear vision, and skill. It definitely gets easier with practice. How do you practice designing simply?

Remember your goals

Keep your goals (the goals of the site and the users’ goals) fresh in your mind by writing them down and repeating them at the beginning of each design session. If you get tired or feel like you’ve lost touch with the message you wish to project – STOP! Take a break, then come back refreshed and look at your goals again.